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        Loto-Québec.

         

        Online Contest To Deepen Customer Engagement

        Loto-Québec and the iconic Montréal Canadiens partnered with us to develop a digital extension for their popular Habs Scratch ’n Win ticket. Ticket purchasers were invited online to participate in a hockey-themed game for a chance at additional prizes including a VIP experience and box seats for a highly coveted Montréal vs Toronto Bell Centre home game.

        400000
        Tickets entered
        240000
        Participants
        66%
        Opted in for Communication

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