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        Ontario Lottery & Gaming.

         

        Online Engagement Tool To Pollinate O2O User Behaviour

        Working with OLG, we developed a compelling Click, Spin & Win online slot game that replicated the in-casino experience. Users were invited to play daily for a chance to win complimentary slot play live at their favourite OLG casino. To promote a fluid online to offline (O2O) lifecycle, we developed an algorithm that encouraged winning to drive visitation.

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        250000
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